When I came to LA last week , while looking some ideas on how to promote Malaysia in US market , i bumped into this guy .. His name is Alex Hormozi . He is a successful entrepreneur and fitness expert… and a good marketeer .
Alex Hormozi is a highly experienced marketer and business consultant who has a deep understanding of the American market and how to successfully market products and services to consumers in the United States. I think Malaysian tourism players can learn one or two tips on how to promote Malaysia in US market
His marketing strategies and techniques have been proven to be effective in helping businesses expand into the American market and increase their market share.
I think by following his advice on how to market Malaysia in the American market, Malaysian tour operators , DMC or any Malaysian companies can tap into the vast potential of the US market and reach a wider audience.
Additionally, his strategies are tailored to the unique cultural and economic factors that influence consumer behavior in the US, making them particularly effective in reaching and engaging American consumers.
One of the key points that Hormozi emphasizes is the importance of providing a clean and well-maintained environment for tourists. This includes not only the physical cleanliness of the premises, but also ensuring that all facilities and amenities are in good working order. A clean and well-maintained environment can go a long way in creating a positive impression on tourists and making them feel more comfortable and welcome.
Another important aspect that Hormozi highlights is the need to offer a wide range of services and amenities to tourists. This includes providing a variety of accommodation options, as well as activities and excursions that cater to different interests and preferences. By offering a diverse range of services and amenities, tourism businesses can attract a wider range of customers and increase their appeal to a broader market.
Hormozi also suggests that entrepreneurs in the Malaysian tourism industry should focus on promoting their businesses through word of mouth. Meaning word of mouth is through social media with good reviews and testimonies.
This type of promotion is very effective, as it relies on satisfied customers to spread the word about their positive experiences to friends and family. By providing excellent service and going above and beyond to meet the needs of their customers, tourism businesses can encourage positive word-of-mouth promotion and build a strong reputation in the industry.
Alex provide valuable advice to Malaysian tour operators on how to create effective and enjoyable tour packages for American tourists.
He suggests that tour operators should focus on providing a personalized and authentic experience for American tourists by highlighting the unique cultural and historical aspects of Malaysia.
By providing an immersive and educational experience, tour operators can give American tourists a deeper understanding and appreciation of the country.
Additionally, Hormozi advises tour operators to tailor their packages to cater to the specific interests and preferences of American tourists such as eco-tourism, adventure and luxury, by offering a wide range of activities and excursions that align with those interests.
Furthermore, he emphasizes the importance of providing excellent customer service, which can help create a positive image of Malaysia and encourage repeat visits from American tourists.
What 3 things i learned from him …????
ok i lied … I learned more than 3 tips.. here goes
1. Provide a clean and well-maintained environment for tourists to create a positive impression and make them feel comfortable.
2. Offer a wide range of services and amenities, such as different types of accommodation and activities, to attract a diverse range of customers.
3. Tailor tour packages to the specific interests and preferences of American tourists, such as eco-tourism, adventure and luxury, by offering a wide range of activities and excursions that align with those interests.
4. Highlight the unique cultural and historical aspects of Malaysia to provide an immersive and educational experience for American tourists.
5. Provide excellent customer service to create a positive image of Malaysia and encourage repeat visits.
6. Promote business through word of mouth by providing excellent service and going above and beyond to meet the needs of customers.
7. Be flexible and open to feedback and suggestions from American tourists to continuously improve tour packages and services.
8. Keep up to date with the latest trends and developments in the American tourism market to stay competitive.
9. Network and collaborate with other tour operators and industry professionals to gain insight and share best practices.
10. Continuously measure and evaluate the effectiveness of the tour packages, and make necessary changes to improve them.
Overall, Alex Hormozi’s advice to entrepreneurs in the Malaysian tourism industry highlights the importance of providing a clean and well-maintained environment, offering a wide range of services and amenities, and promoting businesses through word of mouth. By following these strategies, tourism businesses can attract more American customers and build a strong reputation in the industry
WHY AMERICAN TOURISTS PREFER TO GO TO THAILAND INSTEAD OF MALAYSIA ???
If I ask any of Malaysian this question , most probably they will say ,its because of SEX ,WOMEN or STRIP BAR which are easily available in Thailand and not in Malaysia . Some of us will also say it because of CANNABIS are allowed in Thailand and not in Malaysia ..and we think thats the reason why American tourist prefer to go to Thailand instead to Malaysia.
….but if i ask this questions to any American travel agents, they will reply with the below reasons :
Beautiful beaches: Thailand has many beautiful beaches with crystal clear water and white sandy shores, making it an ideal place for beach lovers.
Affordable prices: Thailand is generally an affordable country to visit, with relatively low prices for accommodation, food, and other necessities.
Rich culture: Thailand has a rich and unique culture that attracts many visitors. There are many temples, palaces, and other cultural sites to visit, as well as opportunities to experience traditional Thai music, dance, and other forms of entertainment.
Friendly people: Thai people are known for their hospitality and friendly nature, which makes visitors feel welcome and at home.
Delicious food: Thailand is renowned for its delicious food, with a wide range of dishes to choose from, including curries, noodles, and tropical fruits.
Let’s check out the survey done by BBC why are thousands of Americans flying to Thailand which is the other side of the world, and facing long layovers in foreign airports, when there are other easier-to-reach sunny spots closer to home such as Mexico and European ?
REASON no 1 : Thailand Is Much Cheaper Than Other Sunny Spots In The Western Hemisphere
Even though LUXURY TRAVEL is on the rise , many of them are actively seeking cheaper alternatives to the overpriced beaches of Mexico and Europe, even if that means longer, more complicated journeys and places where they can still indulge in some luxury, but at a much lower cost. As it turns out, Thailand is very affordable to visit.
In general, Thailand is 65% less expensive than the U.S.: when staying a whole month, guests can expect to pay an average of USD $742, as opposed to USD $2,112
REASON no 2 : Thailand Has Vast Cultural Wealth
Thailand’s natural wonders and millennia-old culture precede it: from spotless beaches made famous by Hollywood classics to intricately-built, historical Buddhist temples to open-air markets where mouth-watering street food can be sampled, it has enough points of interest to keep visitors busy for weeks on end.
REASON no 3 : One of Thailand’s strongest assets is NATURE
According to the survey , nearly 60% of travelers in 2023 will be looking to completely disconnect from their phones and explore the great outdoors when vacationing abroad, and Thailand’s tropical forests and crystal clear coastline is surely a good starting point.
REASON no 4 : Rich Cultural Experience
Now more than ever, vacationers are also favoring deeper cultural immersions, and staying safe behind the walls of their gated villas or resorts is NO LONGER an enticing thought for some. Thailand is ready to accommodate their needs, offering a whole range of off-path activities that will help Americans understand the Thai way of life a bit better.
The survey asserted that travelers’ priorities moving forward are CULTURAL and SUSTAINABLE TRAVEL .
91% of Americans and Europeans crave ‘culture and heritage’, and 72% are environmentally-conscious.
To the American tourist , Thailand is a PERFECT DESTINATION for the above reasons..
now , do you think MALAYSIA can offer the same ?? If we can , why are we behind in American tourist arrivals compare to Thailand ?? Any logical reason beside lack of MARKETING BUDGET ?
We all know that Malaysia too can offer fantastic cultural experience through homestay in Malaysia.
According to wikipedia statistic , more than 462,000 American visits Thailand in 2022 as of 31st December 2022. I was told that Malaysia received estimate 100,000 American tourists last year .. so why the difference ? Why are we behind in numbers of American tourist arrival comparing to Thailand ?
Are we not market Malaysia enough or was it not many flight available to Malaysia?? or are we not attractive enough for Americans to visit Malaysia ?? What do you think?? This year’s mission :Can we improve the number of tourist arrival from US ??
Based on TAT as of 31 st Dec 2022 – 463,025 American Tourist visit Malaysia In 2019 , more than 1.6 million American tourists visits Thailand
Please share your thought in the comments column below :
Have you seen a black swan lately ??? White Swan is common but Black Swan is very rare ..
According to Wikipedia ,BLACK SWAN events is a “metaphor” that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight.
A black swan event is a term used to describe a highly improbable and unpredictable event that has severe consequences. Black swan events are often characterized by their extreme rarity, their severe impact, and the widespread disbelief that they can occur.
In other words, Black Swan event is unexpected shocks that can cause catastrophic damage to economies such as tourism industry.
Yes, black swan events can have significant effects on the tourism industry
A recent example of Black Swan event was the Covid-19 pandemic.
Many countries implemented travel restrictions and border closures, which led to a significant decrease in international travel. The tourism industry was also affected by the economic downturn that resulted from the pandemic, as many people had to cut back on discretionary spending.
The global tourism industry has been in an unprecedented severe crisis for the past three years that fits “the Black Swan” theory, developed by the American economist Professor Nassim Nicholas Taleb.
Although there have been people warning for the past 20 years about lethal viruses that could result in a global pandemic, the pandemic COVID-19, which has affected the world since January 2020, was unforeseen and for which no one planned.
The unpreparedness of humanity as a whole turned the current pandemic into an extraordinary extreme event that utterly changed society and severely damaged economic sectors worldwide.
Black swan events have far-reaching consequences for the tourism industry. They can lead to a decrease in travel demand, disruptions to supply chains and the movement of goods, and a decrease in the availability of tourism-related services. These effects can be especially pronounced in regions that rely heavily on tourism as a key source of economic activity
The World Tourism Organisation estimates the tourism industry’s losses during the pandemic at $4 trillion, and there is no end on the horizon.
In 2020, the tourism industry in Malaysia was greatly affected by the Covid-19 pandemic, resulting in a ‘black swan event’.
The effects of this event rippled throughout all areas of the industry, from small destination businesses to large international agencies. The sudden stop of inflow of tourists as well as prohibition of flights caused negative ripple effects to many tourism-based businesses in Malaysia. Hotels and resorts were drastically impacted, with occupancy rates dropping dramatically due to a decrease in local visitors and foreign travelers.
Similarly, restaurants experienced vastly reduced numbers of patrons while tour operators saw cancellations for both domestic and international trips.
Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%
The Malaysian government responded with numerous strategies aimed at mitigating these losses and supporting struggling businesses during the pandemic such as introducing travel subsidies programs such as e voucher to boost travel.
Additionally, digitalization initiatives have been implemented across industries, providing a platform for virtual conferences events to ensure Malaysian businesses remain competitive during this period. Despite all efforts to revive the economy after the black swan event, it may take years before the tourism sector will fully recover from the shockwaves caused in 2020.
According to United Nation World Tourism Organisation (UNWTO), global tourism will recover in 2024 at the earliest..
The question is : What if there is another BLACK SWAN event in 2023 ?? Will our Malaysian tourism industry survive ???
Predictions for 2023 suggest that tourism might not fully recover to pre-pandemic levels as we continue to feel the ripple effects of this global crisis.
Economists are in consensus that Malaysia will likely dodge a recession this year.
Unexpected shocks that can cause catastrophic damage to economies as referred to “Black Swan” event could happen in 2023. Such as:
Some possible Black Swans Event could be an escalation in the Russia-Ukraine war if Nato is somehow dragged into the conflict, or a military flare-up in the Taiwan straits between China and Taiwan, and the US.
Any such scenario would crash global stock markets, and precipitate a surge in oil and gas prices, fuelling inflation and more aggressive interest rate hikes.
Or there could be the emergence of a deadly Covid variant that plunges the world into lockdowns once again.
If due to above happens , there will be a political unrest or a resurgence of the virus, this would have an even larger effect on areas dependent on international tourism such as Malaysia.
Destination businesses and tour operators would be forced to adapt their operations in order to survive these new conditions while travelers may face new challenges when attempting to book flights or find accommodation within certain countries.
The other possible scenario is a drastic drop in global demand for travel due to extreme economic uncertainty or fear. With budgets shrinking and people being more cautious with their spending, immediate short-term recovery strategies may not be enough to boost tourist numbers and keep businesses profitable in Malaysia.
While no one can predict exactly what will happen during 2023, it is important that those involved in Malaysian tourism continue preparing for worst case scenarios and have plans in place should another ‘black swan event’ occur.
In order for the tourism industry in Malaysia to survive from another potential BLACK SWAN EVENT, there are several steps that need to be taken.
First, the Malaysian government must provide support to affected industries by introducing financial aid and subsidies for struggling businesses. This could include tax relief or grants for funding digital transformation initiatives. Additionally, visa waivers and travel discounts should be offered in order to encourage more visitors to come and explore the country during uncertain times. The authority also need to relook or revisit the overburdened and redundant regulation. It will assist the players to survive from the crisis.
Secondly, tourism-dependent businesses should begin investing in digitalization and transformation initiatives in order to remain competitive in an ever-evolving marketplace. Relying on traditional methods of promotion such as print ads is no longer enough; instead companies must consider utilizing new technologies like virtual events, video streaming services, and social media platforms.
Finally, it is important that all parties work together towards recovery so that when another black swan event arises they will be prepared. Building relationships with other countries within different regions can help form agreements which grant access to markets beyond local borders while collaborating with other Malaysian companies within the same industry will ensure clear communication channels are available during difficult times.
Investing in digital transformation initiatives and implementing measures which make destinations more appealing for traveler, such as increasing safety procedures or offering discounts and incentives, will ensure all parties remain competitive despite uncertain times ahead.
I would recommend every tourism players to look into and find ways how to improve in these 4 areas :
Products
Marketing
Distribution
Database
or i call it “PM Di Da” as a short form
It is important for the tourism industry to know the above formula and for those who are interested to know more , please log in at https://tourismgamechanger.com/nets
Today’s hot topic is about Chinese tourist from China … Everyone in Malaysia talks about it and all of us has our own opinions. The question is To Accept or Not ??
Before we dive in and answer the question , let’s relax and talk about CHINESE TEA and the relationship between 2 countries .
wait !!!!!…..what Chinese Tea has got to do with the RELATIONSHIP between MALAYSIA and CHINA ?? .. let’s start from beginning :
CHINESE TEA:
In Chinese, the word for tea is “茶” (chá). This character is made up of the radical 艹 (cǎo), which represents grass or plants, and the character 巳 (sì), which is a phonetic component that helps to indicate the pronunciation of the word.
The character 茶 is used to refer to tea in general, but there are also many specific types of Chinese tea, each with its own unique flavor and characteristics. Some of the most well-known types of Chinese tea include green tea, oolong tea, black tea, and white tea. These teas are made from the leaves of the tea plant (Camellia sinensis) and are processed in different ways, resulting in teas with different flavors and aromas.
In Chinese culture, tea is more than just a beverage – it is also an important part of the culture and is often associated with relaxation, socialization, and mindfulness. Chinese tea is typically served hot and is often consumed during social gatherings or as a way to relax and unwind after a long day.
DO you know how Chinese tea has changed the world???
Tea has played a central role in Chinese culture and society for thousands of years, and it has influenced the development of other tea-drinking cultures around the world
Tea has been an important commodity in international trade, and the demand for tea has helped to drive economic development in China and other countries that produce tea.
Tea has been credited with having a number of health benefits, and it is thought to have medicinal properties that can help to improve digestion, reduce stress, and boost the immune system.
Tea has played a role in the development of social and cultural customs in many countries, such as the British tradition of afternoon tea and the Japanese tea ceremony .
Tea has been used as a form of currency and has played a role in shaping global political and economic relations. For example, the British East India Company’s monopoly on the tea trade with China played a significant role in the development of global trade routes and the growth of the British Empire.
Since 7th Century ,Chinese tea has a long history of being exported to Europe, and it has played a significant role in shaping global culture and trade.
The first recorded mention of Chinese tea in Europe is thought to have occurred in the early 9th century, when it was described in the writings of a Spanish bishop.
Tea became more widely known in Europe during the 16th and 17th centuries, when it was introduced to the continent by way of the Middle East.
The British East India Company began importing tea from China in the early 18th century, and tea quickly became a popular beverage in the United Kingdom.
The trade of Chinese tea to Europe increased significantly in the 19th century, and it played a key role in shaping global trade routes and the development of the British Empire.
Today, China is the largest producer of tea in the world, and Chinese tea is exported to countries all over the world, including Europe.
..but wait !! How the heck Chinese tea brought to europe in 7th Century ???
During ancient times, China was a major producer of tea, and this commodity was in high demand in Europe. Tea was often transported to Europe via the Silk Road, which was a network of trade routes that linked Asia with Europe.
The Silk Road was named for the Chinese silk that was traded along these routes, but many other goods were also exchanged, including spices, glassware, and metal goods. Tea was one of the most valuable and sought-after goods that was traded along the Silk Road, and it played a key role in the development of trade between China and Europe.
One way that tea was transported along the Silk Road was in containers made of tin, which was abundant in Malaysia. Tin was a valuable commodity that was highly prized in China and other parts of Asia, and the metal was often used to make a variety of products, including containers for tea.
So, in a way, you could say that Malayan tin played an important role in the trade of Chinese tea to Europe during ancient times, as the containers used to transport the tea were made of tin from Malaysia.
… Malaysia plays an important role in exporting chinese tea to Europe since 7th Century
Tea was highly prized in China and was considered a luxury commodity. It was also in high demand in Europe, where it was valued for its flavor and perceived health benefits. Tea was initially introduced to Europe by way of the Middle East, and it is thought that it was later introduced to the continent via the Silk Road.
The Silk Road was a network of trade routes that linked Asia with Europe, and it played a key role in facilitating the exchange of goods, ideas, and cultural influences between these regions. Tea was one of the most valuable and sought-after goods that was traded along the Silk Road, and it is thought to have been introduced to Europe by way of this trade network.
As China exported Chinese Tea since ages , there have been many famous figures throughout history who have been known to enjoy Chinese tea, including royalties and artists.
Queen Victoria of the United Kingdom was known to be a fan of Chinese tea, and she popularized the custom of afternoon tea, which involved serving tea and light refreshments in the late afternoon.
The French artist Henri de Toulouse-Lautrec was known to be a fan of Chinese tea, and he often included images of tea in his artwork.
The English poet and playwright Oscar Wilde was known to be fond of Chinese tea, and he wrote about tea in his work, including the play “The Importance of Being Earnest.”
The Russian writer Leo Tolstoy was also known to be a fan of Chinese tea, and he often drank tea while writing.
The British statesman and Prime Minister Benjamin Disraeli was known to be a fan of Chinese tea, and he is credited with popularizing the custom of drinking tea with milk in the United Kingdom.
Let’s go back to the subject of relationship between CHINA and MALAYSIA….
One of the earliest known forms of contact between the two regions was through the maritime Silk Road, which facilitated trade and cultural exchange between China and Southeast Asia. During this period, there were also periodic migrations of Chinese traders and settlers to Malaysia, which helped to lay the foundation for the large and influential Chinese community that exists in the country today.
We all know that Malacca was a powerful and influential kingdom located on the western coast of Malaysia. The Sultan of Malacca was the ruler of this kingdom, and he played a key role in shaping its history and development.
During the early years of the Malacca Sultanate, the kingdom established diplomatic and trade relations with China, which was then ruled by the Ming Dynasty. The Malacca Sultanate was strategically located along the Strait of Malacca, which was an important trade route connecting China with the rest of Southeast Asia. As a result, the kingdom was able to establish itself as a major trading hub in the region, and it attracted a diverse group of merchants and traders from around the world, including China.
It is clear that the Malacca Sultanate and the Ming Dynasty had a significant and mutually beneficial economic relationship, with trade playing a key role in this relationship.
Many years after that , Malaysia and China established diplomatic relations on May 31, 1974. Prior to this, Malaysia was a part of the British Empire, and relations between the two countries were largely mediated through the United Kingdom.
After Malaysia gained independence from the United Kingdom in 1957, it began to establish diplomatic relations with other countries around the world, including China. In 1974, the two countries officially established diplomatic relations, and since then they have engaged in a range of economic, cultural, and political exchanges.
Over the years, the relationship between Malaysia and China has evolved significantly, and the two countries have a strong and multifaceted relationship that has been mutually beneficial. China is now one of Malaysia’s largest trading partners and is also a significant source of tourists for the country.
In modern times, the relationship between China and Malaysia has evolved significantly. Malaysia gained independence from the United Kingdom in 1957, and since then the two countries have established diplomatic relations and have engaged in a range of economic, cultural, and political exchanges. China is now one of Malaysia’s largest trading partners and is also a significant source of tourists for the country.
Tourism is an important contributor to Malaysia’s economy, and China is a significant source of tourists for the country. According to data from Malaysia’s Ministry of Tourism, Arts and Culture, China was the largest source of tourists for Malaysia in 2020, with 3.1 million visitors. This represented a significant portion of Malaysia’s total tourist arrivals for the year, which were approximately 26 millions.
Tourism can have a range of economic impacts, including generating income from the sale of goods and services, creating employment opportunities, and promoting the development of infrastructure. In Malaysia, the tourism industry is estimated to contribute about 14% of the country’s gross domestic product (GDP).
The economic relationship between Malaysia and China goes beyond just tourism. China is also a major trading partner for Malaysia, with bilateral trade between the two countries totaling $103.6 billion in 2020. Malaysia exports a range of goods to China, including electrical and electronic products, palm oil, and rubber, while importing a variety of goods including mechanical and electrical products, textiles, and iron and steel products.
Overall, the economic relationship between Malaysia and China is important and multifaceted, with tourism being just one part of the equation.
China recently announced that it will ease its overseas travel restrictions from Jan 8, which could mean a return of Chinese tourists to the world’s major tourist destinations. Many destinations and markets have long been waiting for the arrival of China tourists, most of whom are considered the big spenders in travel – Malaysian Inbound Tourism Association (MITA) is already expecting about a million tourists from China in 2023 and the Ministry of Tourism of Malaysia is expecting 6 million Chinese tourist this year which will earned Rm 15.3 billion in revenue .
MITA President Uzaidi Udanis emphasise China is an important market for Malaysia’s tourism industry
Singapore and Malaysia are two hot travel destinations for Chinese outbound tourists. In 2019, there’s a total of 3.4 million Chinese visitors to Singapore with average spending of $2,971 US dollars per trip, and 3.04 million to Malaysia with average spending of $956 US dollars
…so there you go guys , China tourist is important to Malaysia. According to Malaysia’s Tourism Minister , Datuk Seri Tiong King Sing , Malaysia will lose our on at least Rm 30 billion in tourist dollars this year if it discriminates visitors from China (NST Jan 5th)
Dato Seri Tiong King Sing said Malaysia will lose at least Rm 30 billions if we discriminates visitors from China
According to the article of Thailand Business News dated 5th January 2023 , officials in Thailand are now anticipating an influx of visitors from China this year . According to Thailand Business News , around 50,000 tourists from China are expected to visit Thailand in January 2023 . The number is expected to reach 300,000 per month in the first quarter , provided that more flights resume while the overall visitor number from China visiting Thailand is expected to be around 5 million which is less than the pre- pandemic number of 11 million.
I strongly believe if we don’t welcome the Chinese tourists, other countries like Thailand , Indonesia, Vietnam and Cambodia will benefit from it and welcome them in open arms.
Agree or not , let’s enjoy a cup of hot Chinese tea
